Starbucks Opened Its First Store - 1186 Words

About the Company Starbucks opened its first store in 1971 in the city of Seattle, Washington. Three men by the names of Jerry Baldwin, Zev Siegl and Gordon Bowker came up with idea of the shop from Alfred Peet, also known from Peet’s Coffee Fame (Starbucks, 2015). In the beginning Starbucks only sold coffee beans and equipment and not so much the beverages they are known for these days. By 1981, Starbucks acquired Howard Scuhltz to be their Director of Retail Operations. Shortly after he started, he pitched the idea of selling beverages along with their other items. He was unsuccessful in convincing the owners, so he went on to start up his own coffee bar chain, named Il Gioranale in 1985. In 1986, the owners sold the company to Mr. Schultz who then renamed his chain to Starbucks. This caused his company to grow and expand. The chain expanded across the U.S. and then later went on to branch out internationally. One of the first countries to welcome Starbucks was Japa n located in thriving Tokyo. Throughout the years, Starbucks went on to acquire other coffee house chains such as Peet’s and Seattle’s Best Coffee as well as taking over other locations. By the 90’s, Starbucks had shops in over 50 countries across the world, although their biggest presence remains in the U.S. with over 11,000 locations, and to this day continues to grow even more. The name Starbucks originated and was based off of the first mate’s name from the novel Moby Dick. The logo startedShow MoreRelatedEssay on Starbucks Company Overview815 Words   |  4 PagesStarbucks Company Overview Starbucks, a well-managed assertive company, has consistently achieved growth since its early beginnings. Starbucks is the largest retailer of specialty coffee drinks and coffee beans in the nation sold through company-owned retail outlets and supermarket chains (Starbucks Corporation, 2009). 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